Tigerair launches ‘Infrequent Flyers’ loyalty program

Discussion in 'Other Airlines | Asia/Australia' started by sobore, Apr 8, 2014.  |  Print Topic

  1. sobore
    Original Member

    sobore Gold Member

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    http://mumbrella.com.au/tigerair-la...gram-rewards-infrequent-flyers-nothing-219318

    Tigerair is targeting Australians with a budget with its new online community it has branded as the Infrequent Flyer Club, playing on its reputation as Australia’s cheapest airline.

    Created in partnership with McCann Australia, it is a platform that allows the airline to keep its members up-to-date with deals with the first 5,000 members to join receiving a $100 flight voucher.

    The club is being promoted with a campaign running across YouTube and other paid media channels, outdoor, radio, social media, airport advertising and at-airport and on-plane activation driving consumers to the club website.


    Read More: http://mumbrella.com.au/tigerair-la...gram-rewards-infrequent-flyers-nothing-219318
     
    Newscience and gregm like this.
  2. Newscience

    Newscience Gold Member

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    Thanks for posting, sobore! Now this sounds like an innovative program - good for Tigerair! One can only hope that a US-based airline will initiate a similar program.
    Newscience
     
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  3. gregm

    gregm Gold Member

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    Now when I'm rewarded for just staying home........:cool:
     
  4. vickers

    vickers Gold Member

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    flying the plane around while getting mocked was kinda fun. :)
     

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