Thoughts Regarding Long-Term Loyalty Versus Short-Term Monetization…

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    If you operated a commercial airline, which would benefit you more: upgrading members of your frequent flier loyalty program at no charge to seats in the premium cabin of the aircraft; or charging a nominal amount to upgrade people who are willing to pay for those seats? In other words, which would you be seeking: long-term loyalty versus short-term monetization? Can both be achieved; and if so, what would be the ultimate compromise? The answer — in terms of pure economics — arguably could be to... The post Thoughts Regarding Long-Term Loyalty Versus Short-Term Monetization… appeared first on The Gate.

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