Things in the Sky - Why I’m Coming Around to Rapid Rewards 2.0

Discussion in 'Blogstand' started by BoardingArea, Feb 9, 2011.

  1. BoardingArea

    BoardingArea News Feed

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    I’ll be honest – when Southwest unveiled its new loyalty program awhile back, I wasn’t sure what to think. In general I really like the idea of tying loyalty to revenue instead of segments or distance. One could argue that Southwest’s current program puts long-haul travelers...
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