The Wandering Aramean - Are we looking at a shift towards revenue-based loyalty programs?

Discussion in 'Blogstand' started by BoardingArea, Sep 6, 2012.  |  Print Topic

  1. BoardingArea

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    With each change to loyalty program benefits it seems that the goal of the programs seems to be cutting benefits or shifting who gets the benefits. And these shifts are nearly all focused on revenue, not just miles flown. Looking at the recent changes to the JetBlue TrueBlue program and the virgin...
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