The Wandering Aramean - Are most hotel loyalty program members ready to switch allegiances?

Discussion in 'Blogstand' started by BoardingArea, Aug 28, 2012.  |  Print Topic

  1. BoardingArea

    BoardingArea News Feed

    Messages:
    73,877
    Likes Received:
    463
    Status Points:
    20
    According to one recent study the answer to that question is – somewhat shockingly – yes. The report says that 54% of members find the programs are so out of touch with the needs of their guests that it is enough to drive them away. Putting aside that most customers feel this way,...
    ©The Wandering Aramean, a BoardingArea Blog

    Continue reading...
     

Share This Page