The TripAdvisor effect: Are online reviews making brands irrelevant?

Discussion in 'General Discussion | Travel' started by JohnDeere19, Sep 24, 2011.  |  Print Topic

  1. JohnDeere19
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    JohnDeere19 Gold Member

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  2. estnet
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    estnet Gold Member

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    Thanks - but I'm not sure I agree it will make brands irrelevant - esp for frequent travelers who have elite status. nevertheless I have found ta (with a little judicious "filtering" on my part) helpful at times.
     
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  3. catgirl
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    catgirl Gold Member

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    I use TA a lot. When I am traveling out of the country, I do not want to stay in a "mega hotel", by this I mean, one of the usual suspects ie, Hilton, Hyatt, etc. I want to stay somehwere that is indicticative of the place I am visiting. That being said, I am loyal to my hotel brands in the US. When looking at TA reviews, always need to filter out the top and bottom reviews to find a happy medium. I have stayed in some awesome places I would not have found otherwise that do not have any hotel affliations to brands I would stay at stateside.

    I do not think think this is going to have an impact and make brands irrelevant. Different strokes for different folks. So many great places to stay that are not part of any of the branded affliations. :)
     
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  4. Espan

    Espan Silver Member

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    well, as a travel writer, I actually see the TA effect even more directly. Personally, knowing many properties in specific areas very well, I find the TA reviews very, very erratic, and often downright wrong. There's a lot of pumping going on, and the rankings (best hotels/restaurants) for any given city can be real off from my personal criteria, and downright batty at times
     
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  5. catgirl
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    catgirl Gold Member

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    Agree, there are quite batty reviews, some are quite comical, but just like any site asking for/encouraging opinions and reviews, there will be pumping. Just need to weed through the top and bottom to find the happy medium.
     
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  6. Espan

    Espan Silver Member

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    agree that it's possible to weed through and find a happy medium. I guess what I find the biggest problem is the "rankings" more than the individual reviews. In very many instances, in destinations I know well, the rankings have almost no correlation to what I would consider a reasonable ordering in terms of quality for the available properties. Moreover, I've run across more than one person who makes $ writing false reviews, and frankly, I think its more widespread, and harder to weed out than we imagine. Hopefully, TA, Amazon, etc are or will implement logarithms to root out the fake or paid reviews, it actually shouldn't be that hard
     
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  7. Fredd
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    Fredd Gold Member

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    Whether or not it's true, I have heard that establishments with recent reviews tend to rank better than those that haven't had any recent write-ups, even though those that they have might actually be superior.

    I don't know if anybody can confirm or refute that definitively. Like others, we scan the reviews to get a general sense of the place. We've found some real gems but we definitely don't take it as the final authority.
     
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  8. Espan

    Espan Silver Member

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    oops, think I meant algorithms, not logorithms...
     
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  9. estnet
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    estnet Gold Member

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    I couldn't agree more - some of the "top" hotels just make me shake my head in amusement. It is also interesting to read the management responses - when they're all "canned" I think that says a lot!
     
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  10. traveltoomuch

    traveltoomuch Silver Member

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    Even worse, I've seen little evidence of TA doing anything about pumping -- I've flagged specific reviews and properties, and TA has not removed those reviews or red-flagged the properties.
     
  11. Espan

    Espan Silver Member

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  12. Espan

    Espan Silver Member

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  13. Quasiconvexity
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    Quasiconvexity Gold Member

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