The number of EuroBonus members with SK*S and SK*G has dropped

Discussion in 'SAS | EuroBonus' started by torbster, Apr 9, 2011.  |  Print Topic

  1. torbster
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    torbster Silver Member

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    just saw this article http://www.dr.dk/Nyheder/Penge/2011/03/29/071108.htm (danish) which says that the number of silver and gold cardholders have dropped with 15% for G and 18% for S since 2008.

    Financial crisis and all that.
    Anyway, just thought it was a little interesting to see the total numbers of SK*S and SK*G:
    EB-members: 2 700 000
    SK*S: 128 000 (~ 4.7%)
    SK*G: 60 300 (~ 2.2%)
    SK*P: ? (read somewhere around 1 500, but that was a few years ago)
     
  2. Merlin
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    Merlin Gold Member

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    The number of SAS passengers too has dropped with 15% between January 2008 and now. May be we are at the Core of it here? ;)
     
  3. torbster
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    torbster Silver Member

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    yeah wrote it in a jiffy, would change the title if I could

    "Elementary, my dear Watson!" ;)
     
  4. MSPeconomist
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    MSPeconomist Gold Member

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    You can have the thread title changed. Just click the blue report word (button) under your original post and suggest the exact new title you want; it might help to explain why you want the change in a few words.
     
  5. OY-JFS
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    OY-JFS Gold Member

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    It would be interesting to know how the numbers are in Denmark/Sweden/Norway etc.
     
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  6. JohnDeere19
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    JohnDeere19 Gold Member

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    I'd bet that the number of US DM *Gs has gone up a significant % in the last year or so with DEQM, h/s/j promo, and the like.
     
  7. torbster
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    torbster Silver Member

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    Yeah, my bet is that SWE & NOR has the same amount of members - but SWE has more Silvers and Golds because of the possibility to earn status on domestic flights..

    Maybe CK has some data he could share with us.. :)
     
  8. Someone
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    Someone Silver Member

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    I guess there is a chance that segment earnings that was introduced last year, will increase these figures slightly again?
     
  9. OY-JFS
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    OY-JFS Gold Member

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    But shouldn't the qualification criteria equal that out?
     
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  10. torbster
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    torbster Silver Member

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    good point! didn't think of that
     
  11. BGO-commuter
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    BGO-commuter Silver Member

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    I find this weird, since SAS has had several campaigns and changes to ensure higher volume of status customers without giving out more extra basic points. They've had several double basic extra point-campaigns, eased the rules on segment qualification, and they have given S or G to all TPI-customers.

    Obviously this wasn't enough to combat the effects of the financial crisis + the much lower accrual-rates in M. Question is if SAS is going to be more aggressive in increasing the volume of Silver and Gold without increasing the accrual-rates again.

    It's 2000 this year.

    Edit: I got the definitions wrong in my initial post - thanks to OY-JFS for the correction!
    I think that constitutes a fail on MP :(
     
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  12. OY-JFS
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    OY-JFS Gold Member

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    This doesn't increase the number of EBS and EBG's directly. Unless it would encourage them to fly more...
     
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  13. Tor Viking
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    Tor Viking Silver Member

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    I'm one of those (SK*G: 60 300) that knicked off to United's Mileage Plus instead..... ;)
     
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  14. OY-JFS
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    OY-JFS Gold Member

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    I have left EuroBonus a long time ago (for OZ). But my heart is still with SAS!
     
  15. SirRagnar
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    SirRagnar Silver Member

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    That can be seen in The SAS Group Annual report 2010

    Here is the distribution of member tiers in the Eurobonus program:
    [​IMG]

    And for exact numbers (the table referred to on page 54):

    [​IMG]
     
  16. Merlin
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    Merlin Gold Member

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    Then we may be need to add the Eurobonus share of the polulation for the three Scandinavian countries?
    [​IMG]
     
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  17. SirRagnar
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    SirRagnar Silver Member

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    Surprising that Norway have the highest percentage considering there are no miles for domestic .no flights.
     
  18. Merlin
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    Merlin Gold Member

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    Not that surpising if you look closer at the monthly passenger numbers for SAS. Hadn't it been for the SAS hub activity at CPH, the listing towards Norway had been even heavier. The main reason for Norwegians flying through CPH is OSL. With OSL I mean, transferring from international to domestic at OSL the passengers themselves need to handle checked in baggage through customs and check in the baggage again before continuing on the domestic leg. While flying direct or through CPH you don't need to look after the checked in baggage until it arrives on the conveyor at the end destination.
     
  19. BGO-commuter
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    BGO-commuter Silver Member

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    Does anyone know how long without activity does it take before you're deleted as a member?
    Would be interesting to see how many active accounts there are...
     
  20. GUWonder
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    GUWonder Silver Member

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    Given the fuel surcharges applicable to SK "award" tickets for non-SK flights, why would anyone want to be a committed member of SK's "loyalty" program when there are ready alternatives that don't involve these kind of rip-off charges that can even make "award" tickets' "fees/taxes/surcharges" exceed the cost of a regular paid ticket not using miles.
     

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