The History Of The Singapore Girl

Discussion in 'Blogstand' started by BoardingArea, Aug 4, 2015.

  1. BoardingArea

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    When people think of Singapore Airlines, the first image which comes to mind is probably that of the iconic Singapore Girl. Some may say it's sexist, and it's certainly true that Singapore Airlines has rules about appearance, height, weight, gender, etc. But at the same time it's amazing that even in the 21st century they've been able to keep such an iconic "face" to their brand. To this day, Singapore Airlines' advertising is consistently centered around the Singapore Girl, as we saw in their 2013 "Understanding Your Needs" ad campaign: The post The History Of The Singapore Girl appeared first on One Mile at a Time.

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