the first club and IHG Partner to Offer Priority Club Rewards Members New Digital Rewards Program

Discussion in 'IHG | Rewards Club/Ambassador' started by sobore, Jun 5, 2012.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://finchannel.com/news_flash/Tr..._Rewards_Members_New_Digital_Rewards_Program/

    Starting this month, IHG which manages the world’s largest hotel loyalty program, Priority Club Rewards, will offer its 65 million members worldwide yet another fast and flexible way to redeem Priority Club points.

    Digital Rewards from the first club, a global provider of instant digital rewards, is designed to engage consumers with the latest in downloadable content including music, games and software.

    The first hotel loyalty program to offer comprehensive digital rewards, IHG illustrates the industry’s move toward relevant rewards that keep guests engaged, regardless of their point accumulation. According to a Mintel survey, members were motivated by loyalty programs that provided instant and easy to redeem opportunities

    http://finchannel.com/news_flash/Tr..._Rewards_Members_New_Digital_Rewards_Program/
     
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  2. rwoman
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    rwoman Gold Member

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    Glad to see more options, but I like using my PC points for stays in expensive cities! :)
     
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  3. DJP_707
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    DJP_707 Silver Member

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    Agree more expensive stays are good, but always open to more options. Might be good for someone who has few points they want to use up quickly.
     
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