Thai Airline Calendar With Maxim Models Has Officials Steaming

Discussion in 'Other Airlines | Asia/Australia' started by sobore, Feb 12, 2013.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://abcnews.go.com/Travel/thai-airline-calendar-maxim-models-officials-steaming/story?id=18479269

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    The low-cost Thai airline Nok Air is bringing new meaning to the phrase, "Fly the Friendly Skies" by hiring scantily clad Maxim models to show off their fleet of planes. But the Thai Ministry of Culture is speaking out against the calendar, saying it tarnishes Thailand's image.

    The models are dressed as flight attendants posing in front of the planes as part of a promotion on the company's Facebook page. In one of the pictures, the models are in yellow bikinis, which is the official color of the airline.

    Those who participate in the promotion will receive the 2013 calendar, which the airline hopes will boost ticket sales.

    The airline is known for its unconventional marketing tactics to promote its flights throughout Thailand. In 2011, Nok Air admitted to only hiring flight attendants who were young in order to rejuvenate the brand.

    Read More: http://abcnews.go.com/Travel/thai-airline-calendar-maxim-models-officials-steaming/story?id=18479269
     
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