InsideFlyer.com [English] United States InsideFlyer.uk [English] United Kingdom InsideFlyer.de [German] Germany InsideFlyer.no [Norwegian] Norway InsideFlyer.se [Swedish] Sweden InsideFlyer.dk [Danish] Denmark InsideFlyer.nl [Dutch] Benelux
Discussion in 'Thai Airways | Royal Orchid Plus' started by Kalboz, Sep 8, 2013.
| Print Topic
TG679 Skid Off Runway at BKK Injuring 13 Passengers
So far no explanation other than the TG announcement that the front landing gear failed "after touchdown". That the front gear was not down and locked seems visible from the photos. Whether there were "three green" or the aircraft landed nosewheels first (more commonly seen in 737's) or had a mechanical malfunction or something else remains to be seen. Luckily it seems the injuries were modest. Often such injuries are caused by teh evacuation rather than the gear-up landing. We'll know soon...
Richard Barrow speculated that TG was trying to conceal the accident! http://www.richardbarrow.com/2013/09/thai-airways-try-to-cover-up-incident-at-suvarnabhumi-airport/
A trifle histrionic in his reaction I suspect. Covering the logo, not too bright, but they did make a press release did they not? They did state categorically that it was a "landing gear malfunction" which may be true, but isn't the brightest think to say officially until that know more. Most spokespeople are alert enough to decline to speculate immediately after an incident.
Covering the logo near the front of the plane made me think that there was a large gaping hole above the windows... Depending on the photos it’s not clear that its black paint rather than the void. It would have made sense to use white paint in that section.
Dont understand why you would take the logo off ... I mean anyone flying into/out of BKK and sees those colors will know its a TG plane.
I dont get it
It has to be standard policy, the SFO Asiana plane had the same thing done.
Oh didn't know that. Thanks
Still don't get the reasoning though
It has been done by many carriers for a long time. It does not fool anybody well-informed, but it might do for people who don't fly much anyway. Why bother?
But at your home airport & main hub? What's the point?? I mean OZ in SFO ... okay not many ppl will know what the colors look like (before it was burnt) but TG in BKK is like ... shamu @ seaworld. Any large aquatic animal ... all kids will call it shamu right?
Covering a logo or a company name in a situation like this is a very common element of crisis management and brand protection. While I "get it" in theory, for something like an airplane it seems to create more of a cover-up story than anything. Many companies employ this idea, but those that are successful at it stay of out of the news because, well, it works. Tour operators and bus lines/coach companies are the most common businesses to employ it successfully in the travel industry, and there are plenty more in the wider world.
But for an airline? Wasted effort. Too many cameras, too much social media, and even for smaller carriers there's a great deal more global recognition of the brands. It's an idea that works for small and medium companies that aren't operating around large global transportation hubs, but it looks foolish in a case like this.
The logo may be removed by the insurance company. I know this happened at SGU when a Skywest plane was written off logo was removed. Maybe Wandering Aramean knows more specifically about how/when these kinds of actions are taken.
Lucky blogged about the news: Thai Airways’ attempt at post-accident damage control