Just got this in my inbox: Earn bonus miles on qualifying purchases through March 31, 2012* Start this year smart by getting more out of your purchases. Act now to earn an additional 2 miles per dollar (up to 2,500 miles) on qualifying purchases made with your Alaska Airlines Visa Signature® credit card account through March 31, 2012. *To be eligible for this bonus miles offer, your account must be open with charging privileges and you must register for this offer by March 31, 2012. From the date you register through March 31, 2012, you will earn two (2) bonus miles per dollar of purchases (excluding credits, returns and adjustments) up to a total of 2,500 miles (in addition to base miles earned). All terms of your Program Rules apply. Allow up to 10-12 weeks for bonus miles to appear on your credit card account billing statement or online statement. We reserve the right to verify eligibility of all transactions. Clicking the registration link (contains personal data, so I'm not posting) reveals: Congratulations! You have successfully enrolled in the bonus miles offer. Now simply use your credit card for all purchases and earn 2 bonus miles per dollar (up to 2,500 miles) through March 31, 2012. We appreciate your business and invite you to continue to experience all your account has to offer. I got one over the summer that was triple miles on gas and groceries. This one is nice b/c its all purchases. I'm guessing I was targeted because the AS visa is just collecting dust in my drawer since the last promotion. Looks like I'll spend $1250 on the card, then put it back in my drawer. Anyone else get these targeted offers?