Supermarket Elite Status Levels

Discussion in 'General Discussion | Miles/Points' started by anabolism, Jan 4, 2013.  |  Print Topic

  1. anabolism
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    anabolism Gold Member

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    What if supermarkets had elite levels? Frankly, I'm surprised they don't. To help them out, here are some suggestions:

    Value Member:
    • Requirements: Entry level, just sign up.
    • Benefits: Cool plastic card in the chain's colors. Earn 1 point per unit of currency spent (e.g., 1pt/$). Redeem points for free treats.
    Premium Member:
    • Requirements: Shop 60 times per year* or spend $60,000 per year**.
    • Benefits:
      • Access to elite check-out lanes where available.
      • Able to cut in front of non-elites at stores without elite check-out lanes.
      • Able to go through express check-out with five more items than normally permitted (e.g., 17 instead of 12).
    Super-Premium Member:
    • Requirements: Shop 90 times per year* or spend $90,000 per year**.
    • Benefits:
      • Access to elite check-out lanes where available.
      • Able to cut in front of lower elites at stores without elite check-out lanes.
      • Able to cut in front of lower-level elites in elite checkout lanes.
      • Able to go through express check-out with eight more items than normally permitted (e.g., 20 instead of 12).
      • Access to hidden stock of freshest dairy and bagged lettuce with long expiration dates.
    Organic Artisanal member:

    • Requirements: Shop 120 times per year* or spend $120,000 per year**.
    • Benefits:
      • Access to elite check-out lanes where available.
      • Able to cut in front of lower elites at stores without elite check-out lanes.
      • Able to cut in front of lower-level elites in elite checkout lanes.
      • Able to go through express check-out with twelve more items than normally permitted (e.g., 24 instead of 12).
      • Access to hidden stock of freshest dairy and bagged lettuce with long expiration dates.

    Single-Estate Super-Premium Organic Artisanal Member (SESPOA):

    • Requirements: Unpublished, invitation-only. Rumored to include spending $150,000 per year**.
    • Benefits:
      • Personal escort meets customer upon entering store***, accompanies member on shopping trip, immediately scanning and bagging each item purchased.
      • Auto-check out simply charges registered credit card for items purchased upon exit from store.
      • Member may use mobile app to send grocery order to store (or simply "the usual"). Store personnel will select the best available of each item, scan and bag.


    * Only one shop per day counts
    ** Or equivalent in local currency
    *** Member must carry membership card, which is RFID-enabled, for this benefit to apply


    Other naming schemes could include fruit (e.g., apple, mango, passion fruit, dragon fruit, star fruit), butter-producing countries, etc.
     
  2. iterfacio12

    iterfacio12 Silver Member

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    Hmm, premium member spend is too much; 60k per year?! My wife and I spend maybe $450 per month, meaning $5400 per year. So, no, this would be an unacceptable level of spend. That being said, great idea, mate. This would be interesting to see implemented.
     
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  3. MX

    MX Gold Member

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    Some supermarkets already have membership cards. It's a major nuisance, as you have to get one in order to receive member discounts. Also, I'm reluctant to give up my consumption data, however unremarkable it may be. The 1% rebate is totally insignificant, given that the food prices can easily fluctuate by 50-100% from week to week (due to promos, etc). If you want to save, you'd be much better off buying items that are on sale, and using coupons.
     
  4. anabolism
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    anabolism Gold Member

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    Sure, the qualification amounts probably do need adjusting. Maybe $5k for first level?
     
  5. anabolism
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    anabolism Gold Member

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    Yes of course (and rain is wet). But none that I know of have elite levels.

    Um, OK, I think that's a very widespread sentiment (and one I personally share) but I didn't think we were talking about existing supermarket discount programs. I think either I'm missing your point or you missed mine.
     
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  6. violist
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    violist Gold Member

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    They do. Actually. But, as in the case of the airlines' old VIP programs,
    they are not publicized, and the rewards are not formally defined as
    far as I can tell.

    A friend of mine was honored (perhaps the right word) as Wegmans'
    #1 customer, whether that's in the one store or chainwide I don't
    know; she got all sorts of good stuff. And, speaking of Wegmans,
    this past Christmas there were gifts given to the more spendy
    customers - another friend of mine got a gift basket with a retail
    value in the $60 range.

    It would be a dreadful PR idea, I think, to make this a widespread
    scheme, because someone would point out - rightly - that such a
    program encouraged spendthriftism, obesity, and general moral
    malaise (of course our habit does, too).
     
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  7. DTWBOB

    DTWBOB Silver Member

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    You left out one level -- the super market delivers to them everyday.....

    before anyone laughs, my grandmother had this done and saved money because she wasn't doing impulse buying.

    Now you can laugh

    DTWBOB
     
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  8. miles and smiles
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    miles and smiles Gold Member

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    Hmm, my local natural food store just started its loyalty program (by giving us $10.00 credit toward groceries for joining).
    Anyway, I will turn your program idea on its head.

    Perks are given according to how much food you donate to the local food bank. 2.jpg
     
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  9. anabolism
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    anabolism Gold Member

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    I'm not sure I agree. People can easily spend more for higher quality foods that actually reduce obesity. As for spendthriftism, well, that's sort of the foundation of modern society, no? How would this be different from the old stamps programs where for every x dollars spent one received y stamps, which could be redeemed for merchandise from a catalogue? Or how does it differ from the advertising done every day by supermarkets and every other business? Or the elite programs we here know and love?
     
  10. anabolism
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    anabolism Gold Member

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    Why laugh? I didn't mention home delivery only because it's already fairly common and open to all. I suppose an elite benefit could be free home delivery without minimum spend.
     
  11. anabolism
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    anabolism Gold Member

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    Does your local natural foods store have elite levels?

    I like your idea of rewarding food bank donations, but to be realistic, wouldn't this have to either be offered by the food bank (perhaps sponsored by supermarket chains) or based on how much food purchased from the supermarket chain is donated?
     
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  12. miles and smiles
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    miles and smiles Gold Member

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    I wasn't trying to be realistic. I was playing with your idea. Sometimes we get so caught up in our pursuit of status that we forget that there are many people who don't have even have a bicycle for transport nor enough food to eat.
     
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  13. anabolism
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    anabolism Gold Member

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    Sure, but we can still run with your take-off a little bit.

    Exactly, which is the beauty of your spin: it's a way to use this aspect of our nature against itself, to the benefit of all.
     
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  14. miles and smiles
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    miles and smiles Gold Member

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    Yes, that is one of the reasons I enjoy making loans on Kiva, especially agricultural and food related loans.
    Every year I use one of my $25 AMEX small business credits to buy groceries at a local discount grocery store and donate them to our local food bank.
    When playing this game allows me to fly for virtually free in F to Hawaii, it's the least i can do.
     
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  15. sobore
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    sobore Gold Member

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    I would be happy to have the benefit of a cart without broken wheels. :p
     
  16. HaveMilesWillTravel
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    HaveMilesWillTravel Gold Member

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    Since they usually also accept a phone number, we use my inlaws' number.n they live in a different state and have a very different buying pattern, so that should make for some interesting data mash up.

    Of course, I suspect the stores might also just track our purchasing pattern based on the credit card you're using. I always use the same card(s) with category bonus.
     
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  17. anabolism
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    anabolism Gold Member

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    I'm told that the famous "Jenny" phone number (867-5309) works everywhere, every chain, every area code.


    When grocery stores first started accepting credit cards, this was in fact commonly done, and a concern of those working to protect privacy. (I recall a newspaper columnist writing about the grocery chain computer system gossiping with the pharmacy chain computer system regarding what his purchases implied about him.)
     
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  18. anabolism
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    anabolism Gold Member

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    Well, as a Single-Estate Super-Premium Organic Artisanal Member (SESPOA), you don't need a cart. A store employee walks around with you, immediately scanning and bagging your selections.
     
  19. daninstl

    daninstl Gold Member

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    $150,000 per year is like $400 per day at the grocery store. That's some shopping.

    Also if you use coupons to reduce the final bill do you get that credit? How about you have a special section where only elites can shop.
     
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  20. anabolism
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    anabolism Gold Member

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    Yeah, the specific spend threshold may need some tweaking. No, you don't get credit for what you saved by using a coupon!
     
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  21. sobore
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    sobore Gold Member

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    I will not be walking around. I expect to be chauffeured in one of these:

    [​IMG]
     
  22. HaveMilesWillTravel
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    HaveMilesWillTravel Gold Member

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    WIll you be sitting in the basket in front of the driver? Or on the chauffeur's lap?
     
  23. miles and smiles
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    miles and smiles Gold Member

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    Are you suggesting that sobore is a basket case? :eek: ;)
     
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  24. daninstl

    daninstl Gold Member

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    Can I earn on buying gift cards, that could put me over the top :) OR...maybe Vanilla reload cards?
     
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  25. Santander

    Santander Silver Member

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    So in order to become any sort of elite member... you have to spend more on groceries in a year than the average household income in the US? (or just buy a chocolate bar once a day for 60 days) I want to see the kind of food they're selling in this supermarket! :p
     
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