Starwood plans major expansion in China

Discussion in 'Starwood | Preferred Guest' started by sobore, Jun 8, 2013.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    Starwood Hotels & Resorts is planning to open 20 new hotels in China in 2013. Having doubled its footprint in the destination in the last three years, Starwood has 120 hotels open and more than 100 in the pipeline, making China the company’s second largest hotel market behind only the United States, and its fastest growing.

    Starwood President and CEO Frits van Paasschen who is in China this week participating in the Fortune Global Forum in Chengdu said the company will open one new hotel every 20 days here and that 70 percent of its pipeline of new hotels under construction and in development are in second and third tier cities.

    “We continue to view China as a once-in-a-lifetime opportunity for our business,” said van Paasschen. “Whether it’s growing our hotel footprint as part of the country’s massive infrastructure development, or aggressively building our loyalty program in the world’s fastest growing domestic and outbound travel market, we are focused on taking every advantage of our important first-mover position in China.”

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  2. RestlessLocationSyndrome
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    RestlessLocationSyndrome Silver Member

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    No surprise in this and it makes total sense considering how built out the US market is as the largest market in the world vs. China which is far less built out even though it is the #2 largest market in the world.

    Not to mention their first mover advantage and likely good relationship with the government gives them a leg up on the other western chains.

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