Starwood Is the First Travel Brand to Advertise on Instagram

Discussion in 'Starwood | Preferred Guest' started by sobore, Jan 24, 2014.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    Starwood Hotels & Resorts’ guest loyalty program Starwood Preferred Guest has launched the first advertising campaign by a travel brand on Instagram. The ads begin today [Ed. Note: the ads begin on Friday, January 24] and run through February 4 across mobile and desktop on the photo-sharing service.

    Instagram’s advertising platform uses existing images published by brands, but promote them within the feeds of users who aren’t following them.

    Users can click on a button on each image to keep from seeing ads in the future, much like Facebook users can chose to ignore certain advertising messages in their news feed.

    Abbey Reider, Associate Director of Social Media for Starwood Hotels & Resorts tells Skift, “The nature of Instagram is a natural fit for travel given the rich, visual nature of the content and the underlying desire to share travels and experiences with others.”

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