Starwood Hotels Pushes International Growth

Discussion in 'Starwood | Preferred Guest' started by uggboy, Sep 26, 2011.  |  Print Topic

  1. uggboy
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    uggboy Gold Member

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    Starwood Hotels Pushes International Growth:)

    High-end hotel management company Starwood Hotels & Resorts Worldwide (HOT) has a plan to transform the company business model away from hotel ownership toward a fee-based management approach. At the same time, the focus on growth is through the increase of international properties, along with emphasis on rate expansion in the United States.

    Starwood Hotels & Resorts owns and manages a worldwide inventory of hotel properties. Company brands include St. Regis, The Luxury Collection, W Hotels, Sheraton, Le Meridian, Aloft, and Element. The company generates about 10 percent of revenues from the sale of vacation ownership units. Major competitors include Marriott International (MAR) and Hyatt Hotels (H).


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