Starwood CEO: We have enough hotel brands

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    At a time when rivals Hilton and Marriott are adding new upscale brands, Starwood’s content to stay as is. That’s according to Starwood CEO Frits van Paasschen, who last Thursday addressed the question of whether the 1,200-property company would add an upscale brand. He spoke to Wall Street analysts during the company’s Q2 earnings call. Starwood runs brands such Sheraton, W, Westin and Aloft. “We can clearly add brands to our portfolio and our platform, and have very good results... Read More » The post Starwood CEO: We have enough hotel brands appeared first on Travel Update.

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