Starwood’s CEO Has a Unique View on Loyalty

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    Adam Aron no longer has ‘interim’ in his Chief Executive Officer title at Starwood. He launched Pan Am’s first frequent flyer program. As Hyatt’s Chief Marketing Officer he launched Gold Passport. I had the pleasure of interviewing him on stage at the Travel Executive Summit on Thursday in Atlanta. Aron was Senior Vice President of Marketing at United and I got to tell the story about his economy meals partnership with McDonalds (the associated happy meal toys available on United’s Orlando flights are still available for sale on eBay). United replaced the galley carts to keep the burger warm while the lettuce and bun stayed cool. He was CEO of Norwegian Cruise Lines, of a chain of ski resorts, and later went into private equity. He became part owner and CEO of the Philadelphia 76ers.… Continue reading Starwood’s CEO Has a Unique View on Loyalty...

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