Starbucks to Add Evening Alcohol Menu at Thousands of Stores

Discussion in 'General Discussion | Dining' started by sobore, Mar 20, 2014.  |  Print Topic

  1. sobore
    Original Member

    sobore Gold Member

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    http://www.businessweek.com/news/20...le-payments-gaining-amid-growth-beyond-coffee

    Starbucks will expand its evening alcohol and light bites
    menu, which includes bacon-wrapped dates and Malbec wine, to
    thousands of stores, Chief Operating Officer Troy Alstead said
    in a phone interview. The rollout, which can help boost sales,
    will take several years, he said.

    "We’ve tested it long enough in enough markets -- this is
    a program that works,” he said. “As we bring the evening
    program to stores, there’s a meaningful increase in sales during
    that time of the day.”

    Read More: http://www.businessweek.com/news/20...le-payments-gaining-amid-growth-beyond-coffee
     
  2. uggboy
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    uggboy Gold Member

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    We all know that the real profit is in the alcohol, especially when a coffee seller begins to trade in wine and other related drinks. ;)
     
    Sammich, gregm and sobore like this.
  3. Sammich

    Sammich Gold Member

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    Well...I'm looking forward to adding Bailey's into my morning coffee!
     
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