From Aviation Week [More can be read here] As reported on Aviation Week’s Intelligence Network (AWIN) late yesterday (Aug. 23), Singapore Airlines (SIA) has taken steps to name its new medium-haul low-cost carrier Scoot. When I first saw that they planned to call it Scoot, I was shocked. I then laughed, thinking the name was a ridiculous choice. But the more I thought about it, the more I felt the choice of name made sense. SIA not only plans to use the brand name Scoot for its new airline, but also use it to brand the LCC’s ancillary services such as priority check-in, priority boarding, ticket upgrades, frequent flyer programs, etc. This brand name can be leveraged quite effectively into these related service offerings. The brand name – unlike AirAsia - is also not limited to a specific geographic region. In future if SIA wanted to launch a LCC in another country, say for example a nation in Europe, then the Scoot brand would work in that market too.