Spirit promo: Cheapest fares earn bonus miles

Discussion in 'Other Airlines | North America' started by sobore, Aug 5, 2016.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.usatoday.com/story/trave...omo-cheapest-fares-earn-bonus-miles/87947238/

    Spirit Airlines is the latest airline to try doling out frequent-flier miles based on the fare a customer pays. But the move -- in effect only for August -- is the reverse of what most U.S. airlines have done in recent years.

    In its month-long promotion, the self-described “ultra” low-cost carrier is awarding bonus miles to customers who’ve booked its cheapest fares.

    Spirit is using the promotion to thumb its nose at more-traditional rivals that have done away with distance-based mileage-earning in favor of fare-based earning. The pricier the fare, the more miles a customer earns.

    Read More: http://www.usatoday.com/story/trave...omo-cheapest-fares-earn-bonus-miles/87947238/
     
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