SPG reach in "deep" USA.....

Discussion in 'Starwood | Preferred Guest' started by Gaucho, Aug 27, 2012.  |  Print Topic

  1. Gaucho
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    Gaucho Gold Member

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    Or perhaps I should say in "small town" USA....?

    I realize that Starwood picks its markets with care as they seem to be wanting to be big in the higher-end segment of the business... however, for those of us that need to travel deep into the less large cities of the USA, Starwood is quite hard to find.

    As a contrast, Hilton seems to be all over the place.... I have a trip coming up that will take me to Corpus Christy and McAllen (both in TX) and St. Francisville (LA), and will not be able to park at a SPG property.

    I wonder why Starwood doesnt see it fit to also have a "economy" brand like Garden Inn.... Hilton does and I would guess they are able to keep that part of their business profitable.... in any event, strictly from a coverage perspective, HHonors seems to be a lot better on the map than Starwood.... or is there something Im missing...?
     
  2. sobore
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    sobore Gold Member

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    Always wondered this also. It seems you need a backup chain for the less populated areas as a SPGer.
     
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  3. Gaucho
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    Gaucho Gold Member

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    Indeed.... so maybe I need to revive my HHonors account....??? Or can I book this Hilton stay to one of my ffp's...?
     
  4. Mike Reed

    Mike Reed Gold Member

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    Yep. Try Baton Rouge, too. There are discount SPG brands - think Four Points. As-is, though, this is one of the reasons why I keep my HHonors status as Diamond every year (in addition to Plat75 with SPG).
     
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  5. newbluesea
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    newbluesea Gold Member

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    Both SPG and HH complement each other so one has to utilize them both to provide the required coverage.

    SPG has much more top end properties worldwide..

    HH has ony one property in Argentina, two in Brasil, three in Peru and only just opened it first Chilean hotel in Santiago.
     
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  6. flyingdawg
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    flyingdawg Gold Member

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    I've wondered also why the Four Points flag is not expanded into smaller markets. If excuted properly Four Points would be an excellent alternate to Hilton Garden and Mariott Courtyard. I wonder if there is some reluctance with hotel operaters/management companies not to develop Four Points properties?
     
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  7. Bay Pisco Shark
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    Bay Pisco Shark Gold Member

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    My sense is that SPG is a more expensive program to be associated with, and especially in many tertiary markets, it just may not make sense, as the revenue isn't going to justify the program. I have no inside knowledge of anything.
     
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  8. flyingdawg
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    flyingdawg Gold Member

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    You may be correct. But in the case of Hyatt Place and Four Points, it seems that by increasing thier presence and achieving a critical mass of properites, they would be able to drive down cost. I certianly will welcome the day when I can check-in to a SPG property in Little Rock, Bowling Green, Brunswick, Boise, ect.
     
  9. mattsteg
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    mattsteg Gold Member

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    On the past year, I've been able to stay at spg properties in more than one market where I hadn't Ben able to a year or two ago, and seen announcements for new properties at other locations where I'd previously been stymied. Coverage is growing, although nowhere near Hilton's level. I would imagine that properties might profitably pay more of a premium to affilliate with a well established but not saturated brand name.
     
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  10. Canarsie
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    Canarsie Gold Member

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    I remember there was a time where for years Marriott Rewards members could not earn points at Fairfield Inns. For me, that was even worse than not having a property in a smaller market.

    I am glad that has changed...
     
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  11. Gaucho
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    Gaucho Gold Member

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    Good to know..... I hope the step on the gas and expand more quickly....
     
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  12. Gaucho
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    Gaucho Gold Member

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    My thoughts exactly !!!
     
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  13. mattsteg
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    mattsteg Gold Member

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    I just checked the list, and there's a Four Points set to open in Kelowna, BC Canada - last time I was there was my only IHG stay of 2012! Future expansion does seem to be hitting a number of places I've stayed somewhat recently - Kelowna, Manhattan Kansas, Louisville, etc. as well as already coming available in others like college station.

    http://www.hospitalitynet.org/news/4054558.html - significant growth.
     
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  14. garyst16
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    garyst16 Silver Member

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    You travel too much Mike...oh wait, that would be an oxymoron. :)
     
  15. Mike Reed

    Mike Reed Gold Member

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    Hah! FWIW, I keep my Diamond status based on spend... and we have an HGVC timeshare. SPG I earn in beds that are not mine.
     
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  16. PanAm
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    PanAm Silver Member

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    One reason I don't have any status with SPG is their relatively smaller footprint, US and internationally, compared to some of the other programs. If you travel to the largest cities they're fine but then it starts to into get slimmer pickings. In some countries theyr'e well represented but have no properties in New Zealand, for example, and outside of London not much to choose from in the UK.

    But at least they seem to be expanding somewhat. I agree with others that I'm surprised the Four Points hasn't spread out more.
     
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  17. Flying Bat

    Flying Bat Silver Member

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    SPG do not operate many hotels in the UK, but they are generally regarded as a high branded product.
     
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  18. Gaucho
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    Gaucho Gold Member

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    High brand is nice..... premium segment is fine... but your footprint has to be relevant. IMHO, Starwood needs to work on its footprint... pronto.
     
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  19. Flying Bat

    Flying Bat Silver Member

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    Off to BKK.
    Anyone recently visited the Royal Orchid Sheraton?
     

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