SPG & Emirates Your World Rewards Details

Discussion in 'Blogstand' started by BoardingArea, Nov 10, 2014.  |  Print Topic

  1. BoardingArea

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    Last week Starwood accidentally leaked a partnership that was in the works with Emirates, entitled Your World Rewards. While they quickly pulled all references to it, it looks like the Your World Rewards partnership is now official. While all the details are out there now, registration opens on November 19, 2014. This partnership is very similar to the one that Delta and Starwood launched a couple of years back, entitled Crossover Rewards. The idea is to have an airline and hotel partnership which gives benefits to members of both programs, in hopes of generating additional business. Seeing this expand to Emirates makes perfect sense. Delta and Emirates don't really compete much directly, so Starwood can safely add this partnership without really cannibalizing their relationship with Delta. The post SPG & Emirates Your World Rewards Details appeared first on One Mile at a Time.

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