I received an e-mail today offering me a choice between a $50 Amazon gift card or 2,000 bonus Starpoints on my first stay. You have to register by November 15, 2011 and stay between October 1, 2011 and November 30, 2011. The sign up link is www.spg.com/bonusbeginnings. I tried a couple of family members who are also new to the program and they were not targeted. I chose the Starpoints, of course! I believe that this would stack with the Southwest and Membership Rewards promos as well as SPG Triple Up, which definitely entices me to do a mattress run to a Four Points or Aloft on a Thursday or Sunday before November 15!