The new $65 annual fee hit my account marking the start of year two with my SPG Amex. I figure it couldn't hurt to call and see if I could get anything from customer service as a result of same (saw this tip elsewhere). When I asked to have the annual fee waived for a second year, I was rejected and told by the customer service rep that he has the same card and cannot get his fee waived either. When I asked if the rep could make the annual fee hurt a little less, he said he may be able to do something and went through my account and usage history. He said I qualified for the max points gift and credited me with 3,000 points. Took less than 5 minutes, and at $.01-$.04 per point the call was worth $30-$120. Guess my annual fee was taken care of.