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Discussion in 'Southwest Airlines | Rapid Rewards' started by uggboy, Sep 11, 2013.
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|| Southwest Knows How to Make Flyers Pay More Despite Bags-Fly-Free Mantra ||
Southwest’s ancillary revenue burst was built on growth in its Rapid Rewards frequent flyer program, EarlyBird priority boarding, and AirTran’s bag fees and frequent flyer program, the report says. Southwest acquired AirTran in 2011
57% is Rapid Rewards, I guess everyone flocking to Chase for companion passes (me included) might not be such a bad thing for an airline.
And it goes on to say that fees on a per passenger basis it didn't even make the top 10 list, part of the increase was due to AirTran's bag fees and other airlines derive a much higher percentage of revenue from ancillary fees.
Looks like Skift is pushing really hard to report non-news.
I wouldn't go that far. Skift can deliver food for thoughts.