Southwest’s New Livery Is Official

Discussion in 'Blogstand' started by BoardingArea, Sep 8, 2014.  |  Print Topic

  1. BoardingArea

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    I don't really follow Southwest all that much. I've flown them once and think they're a fantastic airline all around, but they offer different things than what I look for in an airline (a global frequent flyer program, lots of opportunities for upgrades, etc.). More than anything they deserve credit for their brilliant marketing. They've convinced flyers that they have the lowest fares, which is rarely the case. Yet I hear over and over "oh I need a cheap last minute ticket, I guess I'll fly Southwest." Being able to create that perception among consumers is invaluable. Southwest just announced a rebranding, which consists of their new "Heart" livery. Here's how it's described: The post Southwest’s New Livery Is Official appeared first on One Mile at a Time.

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