Social Media Doesn’t Matter

Discussion in 'Blogstand' started by BoardingArea, Apr 28, 2015.  |  Print Topic

  1. BoardingArea

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    When travel companies ask what their social media strategy should be, they're missing the point. They need to understand their business, and do it well. Then they need to communicate authentically with their customers, wherever they happen to be. Social media strategy isn't even a thing. You have a business strategy, and then a willingness to be real with your customers. Anything else is a waste... Continue reading Social Media Doesn’t Matter...

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