Social Loyalty: A New Way to Make Friends and Influence Business

Discussion in 'LoyaltyMatch' started by @LoyaltyMatch, Feb 17, 2011.  |  Print Topic

  1. According to Peppers and Rogers 1:1 Media, the social media ecosystem continuously evolves to mimic real-world personal interactions. There is opportunity for businesses to mix online and offline loyalty in their own unique ways. Companies that understand these nuances in the one-to-one, one-to-many, and many-to-one world can build engage¬ment and social loyalty. It's a changing world, and those with the courage to try something new can reap rewards in the form of strong customer relationships in both the real and virtual worlds.

    In the latest Peppers & Rogers Group white paper, companies will learn how to leverage the power of social groups and individuals online to build social loyalty and also better understand how to develop interconnected contacts and understanding with customers. Companies will also learn how a sound social media strategy can generate ROI and bottom-line impact. LoyaltyMatch's social loyalty website offers sound advice to compliment the Peppers & Rogers insight.

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