So, How Bad Was Southwest’s Recent Devaluation?

Discussion in 'Blogstand' started by BoardingArea, Apr 19, 2015.  |  Print Topic

  1. BoardingArea

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    In February, Southwest announced that they’d be making some changes to the Rewards Rewards frequent flyer program as of April 17, 2015. Historically Rapid Rewards has been a pretty transparent revenue based frequent flyer program, whereby the cost of an award ticket is directly correlated to the cost of a revenue ticket. That hasn’t stopped Southwest from making devaluations, though. For example, last April Rapid Rewards devalued their redemption rates. For Rapid Rewards tickets, they went from charging 60 points per dollar of airfare to charging 70 points per dollar of airfare. However, as of this past Friday, Southwest made award ticket pricing even more dynamic. Here’s how Southwest described the changes: The post So, How Bad Was Southwest’s Recent Devaluation? appeared first on One Mile at a Time.

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