Small Luxury Hotels unveils revamped loyalty programme

Discussion in 'Luxury Hotels' started by uggboy, Jul 18, 2011.  |  Print Topic

  1. uggboy
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    uggboy Gold Member

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    Small Luxury Hotels unveils revamped loyalty programme:)

    Small Luxury Hotels has revamped its loyalty programme, Club of Small Luxury Hotels. It has introduced a tier system and added benefits to coincide with the independent hotel group's 20th anniversary this year.
    The alliance of boutique hotels and resorts has set up three tiers: Special, Loved and Honoured, with Honoured being the highest level.

    Previously, there were no tiers and all Club members were given the same benefits regardless of whether they were new or older members.

    As soon as guests join the programme, which is complimentary, they are inducted in the Special tier. In this status, members receive complimentary room upgrades, exclusive room rates as well as access to a dedicated reservations and Club concierge team.

  2. RichardInSF
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    RichardInSF Silver Member

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    Who comes up with these tier names? I can just imagine the Church Lady saying, "Aren't we SPECIAL?"
    Kalboz and uggboy like this.

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