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Discussion in 'Hyatt | World of Hyatt' started by uggboy, Feb 15, 2013.
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|| Slow-to-recover convention business dampens Hyatt's Q4 ||
Interesting numbers indeed.
Another article, another perspective:
|| Hyatt reports Q4 2012 earnings down 69% ||
Interesting numbers and insights by region.
The Americas are quite strong, but what a huge constrast with Europe / Africa.
Wonder if this is a regional management issue or the region as a whole?
So the conventional wisdom that they don't do / need lucrative promos because of booming business without it is... not correct at least outside the US?
If earnings are down 69 percent, then there surely needs to be something done to drum up business. Promotions and competitive rates would do Hyatt a lot of good in increasing their business. The conventional wisdom is FFN are gone. It would be a very strong incentive for people to stay at Hyatts, if it is brought back. Then combine this with attractive and even better nightly rates than the competition, and there is a formula for business success.
Their hotels are filled more in 2012 than 2011 (despite convention weakness) so something has to give to drive earnings. Low cost promos maybe, but not FFN.
Seems like they are more likely to raise regular rates and trims costs than anything else based on actions of last year with no good promos.
Would love FFN, but they would probably be doing it if it was generating profits. They aren't so it doesn't likely.
It suits them right for not offering any good promos lately!