SkyMall LLC Files For Bankruptcy Protection

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    [dropcap style="no-background"] “T [/dropcap]here are changes in the air, but we’re still here!” exclaims the message at the top of the official Internet web site of SkyMall. “Place your order today.” SkyMall celebrating 25 years of cool stuff could be one of the “changes in the air”; but the message is more likely referring to the fact that SkyMall LLC has filed for bankruptcy protection and “suspended its catalog and fired 47 employees from its call centers Jan. 16, said in a court filing that it hopes to keep up barebones operations while seeking a buyer”, according to this article written by Tiffany Kary of Bloomberg. “The business generated $33.7 million of revenue in 2013, according to court filings. In early 2014, the company had tried to remake itself as an online retailer but ran out of cash to pay employees and vendors before it could learn whether the experiment was working.” The reasons cited are reportedly a “crowded, rapidly evolving and intensely competitive” retail environment; as well as the increased use of portable electronic devices by passengers — especially as the use of them aboard airplanes was expanded to include during taxi, takeoff and landing back in 2013 — causing fewer people to browse the SkyMall catalog during flights. Does this mean that thousands of seat pockets aboard airplanes are about to become emptier? Actually, that was starting to happen anyway, as... The post SkyMall LLC Files For Bankruptcy Protection appeared first on The Gate.

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