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Discussion in 'Other Hotel Programs' started by uggboy, Aug 25, 2014.
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Shangri-La rebranding Traders Hotels under Hotel Jen name
i hope they improve their Golden Circle programme in tandem as well..
Actually as a Jade member you get free breakfast (almost like Hilton HHonors)! I really like the Hotel Jen Orchardgateway!!!
true, but getting Jade status whilst based in Singapore is not easy, the Golden Circle programme doesn't do status match, no credit card partners, and the only way to get Jade status is by chalking up the stays, the ASMALLWORLD programme does offer Jade status, but i recall the T&Cs mentioned that benefit was for US based members...
I always thought that eventually people who travel will stay that certain hotels and will "rake" up their stays / nights to acheive status. After this, people will receive their benefits. Overall, IMHO, loyalty is a two way street, especially in the longrun.
you have a point...though with many hotel chains and benefits, people will naturally see which hotel chain(s) to 'rake' up stays, how easy it is to 'rake up' stays.. depending in the cost of stays/nights, and the expected benefits.. in particular.for leisure travelers who don't travel too much for business and don't have too many opportunities to 'rake up' stays..
I like Trader's but they are in very few markets, their parent Shangri-la is in more but they can be pricey
Trader's is a rather generic brand name, Jen is even more so, strange move IMO
As someone who travels purely for leisure I would concentrate on one or max. two hotel chains instead of meddle in too many "beds". Simply stay at the a preferred hotel and "rake up" points, status and benefits will follow. I wouldn't chase too many different programs just for the sake of it. IMHO, it's more important to enjoy travel, while getting the perks are a bonus, even when earned, it's a bonus.
We haven't stayed with Trader's nor Shangri-La, but the change of Trader's to Jen is purely market driven IMHO. Everyone is doing it, see Canopy, the recent announcement by Hilton or BW's Vib brand. Everyone chases the same dollars with so called "new future" concepts without really thinking about the "NOW".
sure, for us, it's a mix of biz and leisure travel, so we don't chase that many chains, so Hyatt, IHG are the primary ones..