Secrets Of Canada's Top Loyalty Programs

Discussion in 'LoyaltyMatch' started by @LoyaltyMatch, Apr 8, 2011.  |  Print Topic

  1. It’s the new normal in speaking to your target, right? Engage them. Give them a reason to return. Keep them loyal to the community.
    The thing is, for loyalty programs like Aeroplan, Air Miles and Shoppers Optimum, the idea of giving to get back is not at all new. In fact, some of Canada’s largest loyalty programs have tapped into the distinctly Canadian obsession with rewards programs for more than a decade. And for good reason: 94% of Canadians belong to some type of loyalty program. That’s the highest on the planet only after the sensible Brits. Given the potential for unique made-in-Canada insights around our collective loyalty, it’s somewhat surprising that no one has attempted a comprehensive consumer analysis that reveals why Canadian consumers prefer to spend a lot when offered a little back.
    Marketing magazine lists the big takeaways of loyalty program success:
    1. KNOW THE CUSTOMER
    2. REACH THE CUSTOMER
    3. USE SOCIAL MEDIA TO IMPROVE YOUR PROGRAM
    4. LOCATION (BASED), LOCATION(BASED), LOCATION (BASED
    5. PREPARE FOR ‘BURN N’ CHURN
    Source: Marketing Magazine
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