Satisfying the need for free airport WiFi

Discussion in 'Travel Technology' started by sobore, Feb 15, 2013.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.futuretravelexperience.com/2013/02/satisfying-the-need-for-free-airport-wifi/

    A key conclusion emerging from the Future Travel Experience Europe Conference, held in Amsterdam last November, was that free airport WiFi is an absolute must. With social media and apps now widely used to convey information to travellers during times of disruption, it is essential that airports provide the WiFi connectivity to enable passengers to receive that information.

    One possible solution is being explored by JiWire and Advanced Wireless Group (AWG), which have collaborated on a way to provide free WiFi to travellers. The basic concept of the service is that two tiers of wireless service will be offered: a free, but lower quality connection which would simply require the user to view an advert or video beforehand, and a premium paid service for those wishing to browse at higher speeds, uninterrupted.

    The key component behind the system, however, is its location-based advertisements. Shops and restaurants within the airport will be able to directly reach out to a captive audience that they know is within the vicinity.

    Read More: http://www.futuretravelexperience.com/2013/02/satisfying-the-need-for-free-airport-wifi/
     
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  2. skyvan

    skyvan Gold Member

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    How about we don't nickel and dime customers and provide them with a basic service. If you have wi-fi people will be willing to spend more time in the terminal and thus frequent the in-terminal establishments which pay crazy expensive rents to the airports. It's a circle of life game here and the airports are trying to just find a profit strategy without realizing that they can increase their income be providing something of quality for free at little cost to them.
     
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  3. sobore
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    sobore Gold Member

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    Agreed. In addition data access is no longer a luxury, but a necessity for many. The airport has plenty to gain from providing quality access. In markets with competing airports, this could make a difference.
     
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  4. FlyingBear
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    FlyingBear Silver Member

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    Corporate customers should talk to their IT guys to have iPASS service available. Probably saved a couple of thousand dollars in internet fees last year for me alone, not to mention the convenience. Just about every airport in US/Europe that I've been to, has iPASS enabled (hotels and other places too).
     

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