Samsung ambushes Apple's iPhone 4S launch in Sydney

Discussion in 'Travel Technology' started by uggboy, Oct 12, 2011.  |  Print Topic

  1. uggboy
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    Samsung ambushes Apple's iPhone 4S launch in Sydney:cool:

    Samsung has ambushed the launch of the iPhone 4S by offering $2 smartphones in a temporary shop just metres away from the official Sydney Apple store.

    A queue - longer than that outside Apple's store - was seen outside the Samsung "pop up" store at 8am today, with those in line hoping to get their hands on a new Samsung Galaxy S II smartphone for the nominal price of $2.

    MORE!>http://www.smh.com.au/digital-life/...phone-4s-launch-in-sydney-20111012-1lk0d.html

    Opinion: Now that's what I call aggressive, but intelligent marketing.:)

     
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  2. moa999
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    But Apple also had the Aussie courts grant a full injunction against the Samsung Tablet.
    so 1-1
     
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  3. tommy777
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    Great ambush. Apple is raking in 199 for their iPhone, Samsung doesn't even get coffee money. Samsung would have to sell 100 phones to get the same cash as Apple. Sure, for a one day stunt it's cool, but not sustainable. So when the prices go back up, guess where the only line will be ;)
     
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  4. Gaucho
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    Agreed.... this reminds me of the wine business when chain stores try to compete for high-end wine consumers using only price as a weapon. Discounts will get you short term business, but the loyalty factor or a discount is zero... some would say its even negative in terms of building a client relationship or brand value, etc. etc.
     
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  5. ACMM
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    Smacks of Samsung desperation to me.
     
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  6. uggboy
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    Sounds like a fair game to me too! It's business, nothing personal!
     
  7. uggboy
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    Great ambush indeed, renegade marketing with a "sales push effect" but for a price which you mentioned, but it will be interesting to see some competition against Apple, surely Apple cannot be alone out there to sell there wares, which are more based around "marketing", "design" and "class aspiration" plus of course not everyone can or want afford to spend to Apples wishes, but as you said in your post, when the price goes up, thats a different game entirely.
     
  8. uggboy
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    Agreed! The value is often so much more or "beyond" the price points, service, desire and recognition of the brands go way further than simply paying a price, even a discounted one, it's all about building a brand // consumer relationship, I'm not sure however, is Apple succeeding or is it more about "style", "must have" get on the "bandwagon" mentality and of course "marketing" and "what others have and think" or simply "I'm in too?"
     
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  9. uggboy
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    That depends how we look at it, with all the law suits going on, the big ad spend by all the companies plus the desire driving cost lower in the production arena, but driving the cost and "marketing factor" higher and higher, it seems that in secret, "behind the scene" everyone in this arena is desperate these days not only Samsung.
     
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  10. ACMM
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    Well given the Samsung tablet was just shut out of Australia, things will get more interesting.
     
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  11. uggboy
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    It's all part of the game, naturally that a product can be simply shut out of a market is something I'm deeply worried about, the same happened here in Europe too, in Germany in which even the government was involved to our knowledge. It was all over the press. What's won with that? Indeed, interesting times ahead for the companies involved and yes, it can get even more interesting for consumers.
     
  12. tommy777
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  13. uggboy
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    They may not loosing sleep @ Apple, but kudos to Samsung nevertheless!:)
     
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  14. uggboy
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    I also wonder how many people have chosen to "upgrade" their iPhones because there seems to be some social "etiquette" right now on every level in society. Have or not have! The answer:....."ship money to the people who create social status symbols and deliver it to a somewhat faked society"..."who thrives on upgrades, despite knowing full well that the old version works just fine too"..!!!:cool:
     
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  15. Captain Oveur
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    Seems to me that Samsung would do better by building a quality and reliable product, getting that word out on the street and build from there.
     
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  16. Gaucho
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    Agreed !!!
     
  17. Gaucho
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    Havent they been trying that.....?
     
  18. druiddation
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    Samsung has built a better product. Anyone who was on their way to get the so-called new iPhone and got the new Samsung instead will likely switch brand loyalty, as well as showing all their friends and family how much better and faster their S II is than the 4S.
     
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  19. Captain Oveur
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    One would hope so.
     
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  20. Gaucho
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    Do you own an S II...??
     
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  21. Gaucho
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    Ok... so with what success...?
     
  22. Captain Oveur
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    Wow, so you've already bought both of the devices and made the comparison?
     
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  23. Captain Oveur
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    Not much right now.

    When Samsung touts the G II S has a dedicated camera button, as a decided advantage over the iPhone 4S, it kind of reeks of desperation.

    Not to mention most, if not all, 4G devices that have come out recently have suspect battery life.
     
  24. druiddation
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    No. I tend to keep things until they break so I still have an old iPhone. A tech at my work showed me his new S II and I was blown away. The speed difference between the two reminded me of when I finally upgraded my rotary dial to a touch tone. The display was pretty impressive as well. We have a couple guys taking the morning off to buy the 4S and I'm sure they have all kinds of comparison tests planned so if I'm wrong I'll report back.
     
  25. ACMM
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    I guess it is each person's perception ...​

    New study says almost half of iPhone owners plan to upgrade to the 4S

    A new study, by Retrevo, has been released today. The numbers, especially for iPhone 4 owners are higher than I might have expected.
    Here are some of the highlights:
    • 44% of 3G and 3GS owners plan to upgrade to the iPhone 4S
    • 42% of iPhone 4 owners say they plan to make the jump
    • 24% of Android owners say they are coming on board the Apple 4S
    • 12% of Android owners say they are willing to switch
    Link
     

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