SaaS Flattens the World, and the Enterprise

Discussion in 'LoyaltyMatch' started by @LoyaltyMatch, Jun 20, 2013.  |  Print Topic

  1. CMS Wire's Barry Levine offers his insights into how "How SaaS Flattens the World" from the E2 Conference in Boston. In his blog post he describes SaaS as democratizing businesses and lines of businesses.

    For example, "Take the role of the IT department, a frequent subject throughout the morning keynotes Wednesday morning at E2. It used to be, said Marketo CMO Sanjay Dholakia during a panel about The Marketing Cloud, that “all of the line-of-business folks were po’d at the IT folks, because they had to get in line.” As software-as-a-service (SaaS) started to happen, he said, “the line-of-business folks realized ‘we can get stuff without asking anybody’.”

    For anyone who has dealt with sizeable IT departments, this transition can be liberating, almost democratizing. Often, IT held the keys, literally, to getting anything done involving technology, and now, suddenly, SaaS meant the keys were available even to people who didn’t know anything about locks."

    Source: CMS

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