Rogers plans to launch a customer loyalty program this year, says CEO

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  1. sobore
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    sobore Gold Member

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    http://www.theguardian.pe.ca/Busine...customer-loyalty-program-this-year-says-CEO/1

    Telecommunications giant Rogers plans to roll out a loyalty rewards program this year that gives bonuses for using a variety of its services, a move it hopes will keep customers from straying to a growing number of competitors.

    Outgoing chief executive Nadir Mohamed said Tuesday the wireless, cable and media company needs to improve its customer service ``significantly.''

    We ``will actually further work to reinforce this idea that we value our customers (and) we reward our customers for staying with us,'' he told reporters before the Roger Communications (TSX:RCI.B) annual meeting in Toronto.

    Customer service has been a longtime concern for Rogers, but its wireless operations have been under particular pressure in recent quarters as Bell (TSX:BCE) and Telus (TSX:T) have grabbed a larger share of postpaid phone subscribers.

    During the fourth quarter, Rogers added 58,000 net postpaid subscribers, compared with Bell, which added almost 144,000 net postpaid customers, and Telus (TSX:T) which gained 123,000.
    In the first quarter, reported Monday, Rogers said 32,000 postpaid accounts were signed up. Bell and Telus have yet to report their results.

    Read More: http://www.theguardian.pe.ca/Busine...customer-loyalty-program-this-year-says-CEO/1
     
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