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Discussion in 'General Discussion | Travel' started by uggboy, Jul 27, 2015.
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We're Checking Out for The Very Last Time
so sorry to see this, sort of reminiscent of Gadling. I did like HotelChatter the best. Strange that all these blog portals have fallen by the wayside, despite the largeness of their parents (Conde Nast and Gadlings former parent AOL).
Sad indeed, especially seeing the parents/owners of these blogs. Hotelchatter was nearly always an interesting/insightful read with lots of keen knowledge provided by the people who love hotels, for the people who love hotels. As mentioned before the loss [RIP] of Hotelchatter is indeed very sad.
I'd say it isn't despite but rather because of the largeness of their parents. No emotional attachment, just a numbers game. Welcome to corporate America.
Consolidating under a single brand is better for the company. Better traffic aggregation and SEO, among other things. And many of the writers/editors are still there, just wearing a new title now.
The bigger question is what changes they choose to make in the content overall. And I don't think this announcement is particularly clear on that.
IMHO Hotelchatter shouldn't be incorporated into a larger site, I liked the format, easy to use, good well written insights without the clutter of other articles/themes beside hotels. While Conde Nast knows their numbers and what's "best" for them, this doesn't mean nor translate into what's best for the reader. RIP Hotelchatter.
Bigger isn't always nicer, despite they say so. As you wrote, it's all about corporate America in this case, for better or worse.
Consolidation of brands don't work very well in the content world. We know that BBC could not leverage LP well. In many cases it gets diluted in all the chatter. Some are good fits, some are not ! Time will tell.
Yea, the BBC / Lonely Planet thing was a bit of a mystery and likely painted yet another picture that (perhaps) only online content media should acquire online content media.
It is complicated.....
Thorntree was online community of LP. BBC on the otherhand is and was, weak in creating a viable travel mojo ! Hence the acquisition, but culture of a quasi governmental was unable to integrate an essentially a backpacker focused LP. And then, TT could not keep up with the times where the attention span of its core constituents changed. Oh well !!
Sad to see HotelChatter go. It was an enjoyable site with good, succinct content. While much of the staff is understood to be staying (for now), the style, tone and content of HC really isn't consistent with Conde Nast.
Jaunted was terrible (and it would never let me log-in no matter which account I tried).
In other news, has roomr disappeared too?