Revenue-based Frequent Flyer Programs are Good for Flyers — and Not for the Reason You Think.

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    Revenue-based frequent flyer programs are good for consumers — just not in the way airlines would have you believe. Frequent flyer programs are the most successful marketing creations ever. And as such they get consumers to behave irrationally. Customers buy more expensive tickets than they otherwise would. And not even for the elite benefits, non-elites […] The post Revenue-based Frequent Flyer Programs are Good for Flyers — and Not for the Reason You Think. appeared first on View from the Wing.

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