Red Roof Inn Is Rolling Out a New 'Upscale Economy' Brand

Discussion in 'Other Hotel Programs' started by sobore, Mar 7, 2014.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.hotelchatter.com/story/2..._Is_Rolling_Out_a_New_'Upscale_Economy'_Brand

    Another day, another new hotel brand. This time it's from Red Roof Inn, who is now rolling out "upscale economy" hotels to be known as Red Roof PLUS+ Yes, it sounds a bit like an airline seat category but hey, we like upgrades.

    The PLUS+ brand is hoping to offer guests an “enhanced experience at a value price”. Thirty-one hotels will be launched immediately with nine more set to open by the end of the year. All will feature a NextGen design that has modern furniture, flat-screen TVs with HD channels, wood-like floors, extra outlets, and Rest Suite beds by Serta with high-end bedding. Red

    Read More: http://www.hotelchatter.com/story/2..._Is_Rolling_Out_a_New_'Upscale_Economy'_Brand
     
    flyingdawg, Newscience and uggboy like this.
  2. uggboy
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    uggboy Gold Member

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    This could be interesting indeed, this also depends on existing guests and on how they see the need to upgrade themselves, plus pay more @ check-out.
     
    flyingdawg and Newscience like this.
  3. Bay Pisco Shark
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    Bay Pisco Shark Gold Member

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    You had me at "wood-like" floors. :cool:
     
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