I have been looking to buy two stl-lax ticket for April. There was a fare sale that ended last week that had the flights I wanted for around $350. I booked them and then kept re booking them each day and then on the day the fare sale ended the tickets went down to $304. I have been re booking them each day since then waiting for another fare sale and today Aa announced another one. Now that they are on sale the same ticket I booked yesterday is now $369.40. Note that it is not just the flights I want but all flights that day. The question is that if you announce a fare sale, then is it false advertising or some other comparable problem to actually charge more than you were charging before or after the sale began?????? I bought them at $304.