Quit That Loyalty Program Mindset Once and For All

Discussion in 'Blogstand' started by BoardingArea, Jul 18, 2015.  |  Print Topic

  1. BoardingArea

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    The term loyalty program is a misnomer in the year 2015, for all intents and purposes; and the time is long overdue to quit that loyalty program mindset once and for all. Articles from all different kinds of media sources complaining about the present state of loyalty programs — removing benefits, changing their models from being based on distance to being based on revenue in terms of airlines, and introducing dynamic pricing of awards as three of many examples — are relentlessly flooding the Internet and bombarding you with verbiage resembling the end of the world as we know it. The basic tenet of loyalty programs in their early years was simple when compared to today... The post Quit That Loyalty Program Mindset Once and For All appeared first on The Gate.

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