Qantas Frequent Flyer Launches Premium Wine and Food Community "epiQure"

Discussion in 'Qantas Airways | Frequent Flyer' started by sobore, Jun 8, 2011.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.etravelblackboard.com/ar...emium-wine-and-food-community-quotepiqurequot

    Exclusive access to award-winning wine, invitation to dinners with globally renowned chefs, and new points-earning opportunities. These are just a few of the benefits that will be available to members of a premium new wine and food community launched for Qantas Frequent Flyers.

    epiQure is a Frequent Flyer member-only on-line community available to all 7.8 million members to discover the Qantas cellar’s diverse collection of wine, dine with globally renowned chefs and be part of a community with a shared appreciation of the finer things in life.

    Qantas Frequent Flyer Chief Executive Officer, Mr Simon Hickey, said. “While there may be existing wine clubs, epiQure stands out as a program that offers much more than access to wine.”

    “We are excited about some of the opportunities this exclusive community will present to our new epiQure members, in particular the private dinners with globally recognised chefs, the on-line forums to gain knowledge from industry experts and an annual gala event and personalised winery tours in every Australian wine region.”

    Among the key benefits for epiQure members:
    • The opportunity to purchase wine selected by the Qantas Wine Panel for the First and Business Class Cellars as well as access to limited release wine vintages available only through epiQure online.
    • Exclusive points earning opportunities. Members will earn three Qantas Frequent Flyer points for every $1 they spend when buying wine and event tickets.
    • No charges on wine delivery within Australia until June 2012
    • The chance to earn four points per dollar when dining at over 250 partner restaurants
    • The epiQure website www.epiQure.com.au forms the centre of a passionate community bringing together wine and food lovers, winemakers, producers, chefs, and industry experts to share knowledge and experiences. Members will get the first serve of up-and-coming chefs at the top of their game, get the inside scoop on new restaurants and have access to celebrity recipes.

    Simon Hickey added, “According to our research, one of the key areas of interest for Qantas Frequent Flyer members, apart from travel, is in the food and wine arena, so we developed a premium program to cater to those desires by drawing on Qantas’ exclusive access to wine vintages and industry experts.”
     
  2. milchap
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    milchap Gold Member

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    Airlines are always looking for opportunities to increase cash flow.....
     
  3. bluesky
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    bluesky Gold Member

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    To say this is underwhelming would be an overstating my excitement...
     
  4. Globaliser
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    Globaliser Silver Member

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    Exclusive access to new shopping opportunities, new shopping opportunities and new shopping opportunities. These are just a few of the benefits that will be available to members of a premium new wine and food community launched for Qantas Frequent Shoppers.

    epiQure is a Frequent Shopper member-only (NB anyone can join) on-line community available to all 7.8 million members (see? anyone can join) to discover shopping opportunities and be part of a community with a shared appreciation of shopping opportunities.

    Qantas Frequent Shopper Chief Executive Officer, Mr Simon Hickey, said. “While there may be existing shopping opportunities, epiQure stands out as a program that offers much more shopping opportunity.”

    “We are excited about some of the shopping opportunities this exclusive community will present to our new epiQure members, in particular the shopping opportunities, the on-line forums to gain knowledge of shopping opportunities and an annual gala shopping opportunity event and personalised shopping opportunity tours in every Australian wine region.”
     
    drewbles likes this.

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