Preview: BA’s ad campaign

Discussion in 'British Airways | Executive Club' started by uggboy, Sep 20, 2011.  |  Print Topic

  1. uggboy
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    uggboy Gold Member

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    Preview: BA’s ad campaign:)

    British Airways has unveiled its first major brand advertising campaign in over a decade, alongside product improvements including Club World meal choices in World Traveller Plus and the reintroduction of tuck boxes in World Traveller.

    As alluded to by recent YouTube videos released by the carrier, the ad concentrates heavily on BA’s heritage, from predecessor Aircraft Transport and Travel, through to BOAC aircraft and the iconic Concorde.

    MORE!>http://www.businesstraveller.com/news/preview-baa-s-ad-campaign

     
  2. Globaliser
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    Globaliser Silver Member

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    The ad is now here, on BA's YouTube channel.
     
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  3. Euan
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    Euan Silver Member

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    I like it :)

    Am also pleased they are offering better food choices in WT+, certainly helps improve the benefit over flying Y.
     
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  4. oscietra
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    oscietra Silver Member

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    This is a related video. It explains the background to To Fly. To Serve

     
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  5. Jimgotkp
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    Jimgotkp Gold Member

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    I really like the ad since it has historical references of the company tied into it.
     
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  6. cennas
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    cennas Gold Member

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    A very nice ad indeed!
     
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  7. Hi all, I'm Christina working on behalf of British Airways answering any questions you have about the new advertising campaign. Thank you for your comments. Really glad you enjoyed it! Join in the conversation on the British Airways Facebook page: on.fb.me/pVTgfz
     
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  8. PhlyingRPh
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    PhlyingRPh Silver Member

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    I like the ad, especially the simulated scenes of Croydon Airport in it's heyday.
     
  9. oscietra
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    oscietra Silver Member

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    Is the voiceover by Jack Davenport?
     
  10. EZEIZA
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    EZEIZA Silver Member

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    Great ad campaign.

    They are airing the Air France ad here at the moment on TV.....not so sure about that one.
     
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