Poor Mobile Experiences Hurt Revenue and Loyalty for Travel Brands, Finds Mobiquity Study

Discussion in 'Travel Technology' started by sobore, Apr 24, 2013.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.sys-con.com/node/2629931

    An independent study of smartphone and tablet-owning travelers published today by Mobiquity (www.mobiquityinc.com) crowned Travelocity and Hilton as the most popular brands for travel booking on a tablet, but also revealed that mobile design and performance issues are causing brands to miss out on their slice of the $25 billion(1) forecasted for mobile travel bookings in 2014

    Mobiquity's study found that 35 percent of connected travelers would be less likely to book again with a travel brand after a slow, confusing or non-optimized experience when researching or booking travel on a mobile device. An infographic illustrating the findings can be found at http://mobiquityinc.com/connected-traveler and the full report can be downloaded at http://mobiquityinc.com/connected-traveler-report.

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    Read More: http://www.sys-con.com/node/2629931
     
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  2. Mapsmith
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    Mapsmith Gold Member

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    But what happens when your smartphone/tablet service is the problem rather than the web site? I had problems with a hotel website, but it was probably because I was in the Rocky Mountains west of Denver. Had to pull over and just call in for the reservation because my smartphone service was less than optimal.

    Did Mobiquity address that!
     
  3. mattsteg
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    mattsteg Gold Member

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    They missed "the mobile site is so oversimplified and bereft of functionality that I use the regular website on my mobile device"

    This is consistently my experience. It is espectlially aggravating when militant mobile sites insist in booting me to their landing page when linking in from Google or similar.

    If I'm going to a specific page on your website, I probably want or need the info there! Don't put up an annoying wall to keep me away! Unusablenet and similar are particularly egregious in that regard and can actually block access to the website and information I want to visit.

    I just want a version of the home page with maybe some larger fonts and less performance draining JavaScript. Add a more structured/curated experience in the form of a good app, and whatever you do do not forcibly redirect me away from the portion of your site I wish to visit!
     

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