Platform launched to play airline entertainment on your iPad

Discussion in 'Travel Technology' started by sobore, Sep 17, 2012.

  1. sobore
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    sobore Gold Member

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    Inmarsat has launched SBTV, a platform designed to link in-flight entertainment to passenger mobile devices.

    The company is better known for providing voice and high-speed data communications services to governments, enterprises and other organizations across land, sea and air. In a move to the consumer market, the firm’s SBTV platform transmits video content across the SwiftBroadband (.pdf) flight network, which can then be distributed wirelessly to a mobile device. This includes laptops, tablets and smartphones.

    SBTV aims to use on-demand features for passengers to be able to select content in the same way they would at home. In addition, the airline can tailor available content depending on route, language and region — prerecorded or live.

    Inmarsat clued into the fact that consumers are watching more on-demand video than ever. According to the latest research from comScore’s Video Metrix, over 180 million Internet users in the U.S. watched 33 billion online videos in June this year, up 6.9 billion the previous year.

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