Pepsi Launches Pepsi Experience Points Rewards Program

Discussion in 'Other Loyalty Programs' started by sobore, Mar 13, 2013.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.billboard.com/biz/articl...nches-pepsi-experience-points-rewards-program

    Pepsi introduced a new pop culture-based rewards program at South By Southwest Tuesday called Pepsi Experience Points, or PXP, which will allow fans to collect points through Pepsi purchases and social media interactions to win exclusive prizes like Monster headphones, Pepsi apparel and tickets to see Beyonce’s Mrs. Carter World Tour.
    “Its not just about rewarding transactions, it’s about incentivizing and rewarding engagements across everything in the Pepsi Music experience,” says Shiv Singh, global head of digital for PepsiCo Beverages.

    PXP includes a partnership with SongBooth, a social music video mobile app that lets users record their own music and share it with others. A special SXSW activation, the Official Pepsi SongBooth Truck, will allow fans to record covers and film music videos of current pop hits and earn the chance to win prizes. Pepsi will also sponsor the SongBooth app for iOS, which has 1.3 million registered users since launching in December.

    Read More: http://www.billboard.com/biz/articl...nches-pepsi-experience-points-rewards-program
     
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  2. uggboy
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    uggboy Gold Member

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    I don't drink much cola, maybe others do and a reward program will persuade them to drink more. ;)
     
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  3. sobore
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    sobore Gold Member

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    Based on my experience with Coke Rewards, not really worth chugging extra cola. :)
     
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  4. uggboy
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    uggboy Gold Member

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    That's what I thought. :):D:)
     
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  5. mrredskin
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    mrredskin Gold Member

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    not worth drinking more cola, but worthwhile to have some points in your account. at least once a year there are deals where you redeem 30 points for a free 12-pack. that's a very good return.
     
  6. HaveMilesWillTravel
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    HaveMilesWillTravel Gold Member

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    What's that, a $1.99 value? (not really keeping up with coke 12 pack prices, but they seem to be dirt cheap at times)

    If I could exchange the points on points.com to other accounts to keep them alive (think Best Buy Rewards), I might be mildly interested.
     
  7. mrredskin
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    mrredskin Gold Member

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    $1.99 is the cheapest you can find them. In most grocery and convenience stores, they retail for $4-5.

    CVS ran a deal a month or so ago that gave you a $10 gc when buying five. This week they're $1.99 each after you factor in the $5 extra CVS bucks you get.

    Most everyon advertises a "special" of 3/$10. not really that great of a deal.
     

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