I just received an email reminder entitled "Give yourself a boost: Purchase Premier qualifying miles and segments by July 27, 2015". (Oddly, they ran the same promotion in June with a June 29 deadline and now they are trying again.) It doesn't look like such a great deal, however, unless you are really desperate for a few additional PQMs. I looked at a couple of my upcoming reservations and came up with this analysis. Observations: If you intend to fly sometime this year, the option to purchase extra miles by clicking on the "Get extra miles" button on your reservation is hands-down cheaper. You only get an offer of two amounts, but the cost per mile is the same regardless of what the offer is. This "special promotion" offers you, for example, 10,000 PQM for $1800, but if you take up the offer on your reservation, you can pay just $1530 for the same PQMs, (+ $230 for the RDMs) but in addition to the PQMs you are getting 10,000 RDMs to boot. Questions: 1) Is everyone getting this offer, or is it only for those at specific levels? (I'm 1K, my wife(gold) didn't receive it). 2) It would seem to me, that people would be more apt to take up an offer like this towards then end of the year when they realize that they are short of the amount needed to qualify. Why now? Any ideas? 3) Is this right? What do you think?